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Board of Directors


The Board of Directors of Visit Loudoun is responsible for the programmatic and fiscal integrity of the organization. They elect, evaluate, and counsel the Chair, Vice Chair, Secretary, and Treasurer; provide planning and guidance for the work of the organization; approve its policies; assist in securing the financial resources required to sustain and increase tourism programs; and share responsibility for effective recruiting and retention programs.

Visit Loudoun Board Members are recruited through a deliberate process to develop strong leadership for policy guidance for Visit Loudoun. The board members represent large and small tourism related businesses from all sectors of the tourism industry as well as marketing and other professional fields. Tourism is a county-wide program and the board member are also selected with consideration of the different geographies within Loudoun and its towns.Visit Loudoun partners elect board members during their annual meeting each year after a thorough nomination process has been completed. The board members are elected to a three year term.

Board meetings are held at 3:30 pm on the 4th Wednesday of every month (3rd Wednesday of November & December) at Visit Loudoun's offices. All board meetings are open to the public.


The Visit Loudoun Board of Directors is a working organization and has standing in special committees made up of Visit Loudoun board members, Visit Loudoun partners, and other qualified individuals that do the board's work between meetings. Committee activities include, but are not limited to, conducting research and investigations, and evaluating board issues. Each committee reports their findings and recommendations at board meetings for refinement and decision-making by the board in its entirety. Visit Loudoun committees include:

  • Executive
  • Annual Meeting & Tourism Awards
  • Tourism Marketing Leverage Fund Review
  • Weddings Advisory

Executive Committee meetings are held at 8:00 am on the 2nd Tuesday of every month at Visit Loudoun's offices. All committee meeting are open to the public.

2019-2020 Board of Directors


Chair: Tony Stafford - Owner, Ford's Fish Shack

Vice Chair: Geoff Lawson - Vice President & General Manager, National Conference Center

Treasurer: Laura George - Regional Director of Sales & Revenue Management, Hampton Inn / Homewood Suites Leesburg

Secretary: Melanie Mathewes - Director of Development, Shenandoah University


Dan Amato - Retired, Hyatt Hotels

Chris Burns - President, Old Ox Brewery

Paul Cerula - Principal, Global Periscope LLC

Reggie Cooper - General Manager, Salamander Resort & Spa

Tom Gates - Vice President Regional Director of Operations, B.F. Saul Hospitality Group

Bruce Gemmill - Senior Vice President & Chief Marketing Officer, Main Street Bank

Kristin Gibson - Sr. Vice President Venue Sourcing & Industry Relations, SPARGO, Inc.

Christina Hall - Director of Business Development & Experiences, J Shea Events

Tracy Hamlin - Owner, Sweet Jazz Fest

Robert Lazaro Jr. - Executive Director , Nova Regional Commission

Amy Marasco - Owner, Fieldstone Farm Bed & Breakfast

Jason Miller - Co-Owner, The Wine Kitchen

Maggie Parker - VP Communications & Community Outreach, Comstock Partners, LLC

Mike Peverill - President & CEO, Pev's Paintball

Ronda Powell, Owner, Old 690 Brewing Co. / Harpers Ferry Brewing

Joesph Rizzo - Executive Director, Loudoun Museum

Lacey Huber Sautter - Vice President, Stone Tower Winery

Santosh Tiptur - Owner & Chef, The Conche

Esther Turner, Assistant Director of Impact & Engagement, Henry Crown Fellowship / The Aspen Institute

Ex Officio Members

Jamie Goucher - Business & Economic Development Director, Town of Middleburg

Russell C. Seymour - Director of Economic Development, Town of Leesburg

Caleb Weitz - Chief of Staff, Loudoun County

Grafton deButts - Director of Membership & Brand Strategy, Loudoun County Chamber of Commerce

Emily Miller - Board Chair, Visit Loudoun Foundation 

Aimee Hinkle - Loudoun Wineries Assoc. Board of Directors / Owner, The Vineyards & Winery at Lost Creek

Robert Pollard - Chair, Loudoun County Heritage Commission

Chryssa Westerlund, VP of Marketing & Consumer Strategy, Metropolitan Washington Airports Authority