About Visit Loudoun

Visit Loudoun is the destination marketing organization (DMO) for Loudoun County and its incorporated towns. The organization is charged with developing and implementing a comprehensive destination marketing program designed to attract visitors to the region who in turn generate economic, employment taxes for the region. Visit Loudoun also works with the industry to implement a county-wide tourism destination development strategy.

Visit Loudoun is committed to the diverse and culturally rich community we serve and to ensuring that Loudoun County is a welcoming destination.

Vision Statement

To be a "must visit" destination supported by a community that recognizes the economics and quality of life benefits that come from sharing our home with visitors. Loudoun County will be the preferred east coast destination for lovers of artisanal, epicurean, and culturally rich experiences. 

Mission Statement

To stimulate the sustainability and enhancement of Loudoun County's economy and quality of life by advocating for smart destination development and marketing an exceptional experience to travel consumers worldwide. 


Visitors  - As a marketing and sales organization, Visit Loudoun works to attract all types of visitors, increase the duration of their stay, maximize the economic impact from their spending, improve their overall experience, and impact their intent to return.

The Tourism Industry  - As the industry leader, Visit Loudoun supports all tourism businesses from large hotels to small retail businesses and service providers with sales, marketing, and service opportunities. It keeps the industry abreast of industry trends, market research, and local and regional issues and opportunities.

The Community  - As a community steward, Visit Loudoun works to generate tax revenues and enhance the quality of life for the entire community. It attracts visitors who spend their time and money here but do not require schools and other public services.

Policy Makers  - As the industry advocate, Visit Loudoun offers policy makers  tourism industry expertise and perspective, and communicates the industry’s needs in terms of tourism development and sustainability.


Visit Loudoun is mostly funded by Restricted Transient Occupancy Tax, a dedicated room tax collected by county accommodations that is required by state code to be reinvested in tourism promotion. It also receives funding from membership dues, participation fees for such things as cooperative programs, and by the towns of Middleburg and Leesburg. Visit Loudoun also receives cash and in-kind services from tourism businesses to host programs for the tourism industry and to host group travel decision makers and travel and lifestyle media. The public/private partnership for funding tourism promotion enables tourism to thrive in Loudoun County and its jurisdictions.