Research & Important Documents

New national data from Longwoods International (May 2026) shows gas price concerns hitting 40% — a 19-point jump since March — while the Iran war is pushing more travelers toward domestic trips. Summer spending is increasingly split between…

According to the latest Longwoods International tracking study of American travelers, 30% of them are reducing the number of trips they plan to take in the next six months, up from 26% a year ago. In addition, 26% are choosing to drive…

Travelers make choices: where and when to travel, when to book, and how long to stay and importantly, perceptions of the US matter. Sentiment-headwinds are negatively impacting inbound travel in our latest inbound forecast update (May 12…

According to a new Longwoods International study of Canadians, 60% of them say that current U.S policies, trade practices and political statements make them less likely to travel to the U.S. in the next twelve months.

According to the latest Longwoods International tracking study of American travelers, 94% of them have trips planned in the next six months, up from 88% in February. This increase is noteworthy given that 55% of travelers report that…

Official data releases for March 2025 show international travel to the US in decline. The drops are attributable to the global fallout from the intensified “America First” stance, although later Easter timing also contributed. The March…

According to the latest Longwoods International tracking study of American travelers, 42% of them said that the political climate of destinations greatly impacts their travel decisions, up from 24% last September. Conversely, only 20%…

A 2022 brand study of 1,013 travelers across five key markets found DC's Wine Country resonates — 41% correctly matched the tagline to Loudoun. Charlottesville is the closest competitor. Wine visitors stay longer, spend more, and skew…