Visitor Information Center
112 South Street SE, Suite 200
Leesburg, VA 20175
800-752-6118 | 703-771-2170
Loudoun County Visitor Profile 2026
The 2026 Loudoun County Visitor Profile is a research study commissioned by Visit Loudoun and conducted by Future Partners. Fielded from February through March 2026, the data is weighted by lodging type and origin market to accurately reflect who is coming to the destination. The findings paint a clear picture: Loudoun's typical visitor is 45 years old, holds a mean household income of $123,793 and 9 in ten are returning for at least their second visit - drawing primarily from the DC-metro drive market, which accounts for more than half of all visitation. The presentation from Visit Loudoun's annual meeting is available below.
The 2026 study identifies five distinct traveler types that together shape Loudoun's tourism economy. Meet the visitors who are already here and the opportunity each one represents.
