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Wedding Professionals Forum Schedule

8:30 a.m.-9:00 a.m.

Registration and Breakfast

9:00 a.m.

Welcome and Introduction

9:15 a.m.-10:00 a.m. - Kawania Howerton -Wooten, , CMP, Owner & Principal Consultant: Howerton+Wooten Events, Owner: The Enlightened Creative

Wowing Your Clients from Onboarding to Offboarding - How to Turn Your Clients into Your Ambassadors

How do you convert your couples from clients to ambassadors for your business? During this session, 15-year industry veteran Kawania shares the lessons she’s learned by using her company’s systems and processes to effectively onboard, communicate, educate, provide stellar services and off board her clients.


  • Give a “warm welcome’ to your couples by utilizing an easy, seven-step onboarding process
  • Effectively communicate your game plan for their wedding; manage their expectations and maintain proper boundaries
  • “Wow” your couples with your products or services

10:00 a.m.-10:45 a.m. - Janeen Parrott, Janeen Parrott Coaching and Be Seated LLC

What are you thinking?!

Have you ever felt like you are unappreciated or undervalued?  Or maybe you have felt frustrated or overwhelmed or can't seem to 'get ahead'.  How have these thoughts impacted how you work or level of excitement as you service weddings and events?

In this session, Coach Janeen will discuss how anabolic and catabolic energy impacts how we see and participate in the world around us.  She will share how mindset and energy management can significantly change the results you experience with business and your life at home. 

10:45 a.m. – 11:00 a.m.


11:00 a.m.-11:45 a.m. - Michelle Catin, Say I Do Marketing

The Goldilocks Rule of Pricing

Wedding professionals know that setting the right price can be a challenge. Too low and you'll be missing out on profits, too high and you may miss out on opportunities to capture more business. Say I Do Marketing's presentation, "The Goldilocks Rule of Pricing" is essential for wedding industry pros to help them find the "just right" price point for their services.

Key topics include:

  • How to know whether your pricing is right
  • Pricing and value strategies
  • How to communicate value in your marketing

11:45 a.m.-1:00 p.m.


1:00 p.m.-2:15 p.m. – Eric Byrd, Pitch for Success & Loudoun Small Business Development Center

Wearing Your Customer’s Shoes: Selling from the Client’s Perspective

As a business owner you need to understand how your best customers think about buying what you offer. Customers buy when something they find has real value for them. Figuring out what turns someone from a “shopper” into a “buyer” is often elusive. In this session business coach Eric Byrd will share some simple yet effective ways to get into your customer’s head so you can understand their buying behavior better. Eric will walk you through how to take a fresh look at who is most likely to purchase, as well as outlining a process to help them feel more comfortable making the purchase from you. The talk will be focused on how to match your selling process to your customer’s profile so you’re getting the best results, and revenue, you can.

2:15 p.m.-3:00 p.m. - Michelle Catin, Say I Do Marketing

Balance Over Busy 

Stop struggling to keep up with the demands of running your wedding business and sacrificing your time. Learn these easy marketing productivity hacks to help you build a scalable wedding business without sacrificing all of your time. During the presentation, we'll review proven marketing systems that actually get work done.

2:45 p.m.

Conclude & Thank You's


Special Thank You to Our Sponsors:

Wedding Forum Sponsors