Wedding Professionals Forum Schedule

9:15-10:00 a.m.

Registration & Buffet Breakfast


10:00-10:15 a.m.

Welcome: Visit Loudoun & Trump National Golf Club 


10:15-11:15 a.m. - Caroline Fox, The Engaged Legal Collective & CJFox Law

Legal Musts for 2022 Wedding Pros 


11:15 a.m. – 12:00 p.m. - Michelle Catin, Say I Do Marketing

Modern Wedding Marketing: How wedding pros can provide content that's authentically diverse and make sure their audiences are represented in their marketing campaigns. 


12:00-1:00 p.m.

Buffet Lunch


1:00-1:30 p.m. - Didi Russell, Wedding Venue Owners

The Power of Wedding Venue - Vendor Relationships: During Covid wedding venue owners and vendors became untethered from one another. Vendors who may have worked at a wedding venue 10 times a year developing a great working relationship were suddenly cut off from one another. Connections were broken. So, what does the wedding venue - vendor relationship look like now and how can venues and vendors work together to reach or exceed pre-Covid numbers and reestablish outstanding wedding business reputations? Didi Russell will share tactics for successful vendor - vendor relationships. 


1:30-2:15 p.m. - Renee Ventrice, Cork & Keg Tours

Perfect Pairing: Ensuring that your client has the best experience means not just meeting their expectations but exceeding them, by pairing their needs with your resources and expertise. Renee Ventrice shares how to build rapport that creates multi-level trusting relationships between you, your clients, and your vendors. She'll share strategies and processes that will decrease your administrative workload, giving you more time to connect with your clients and partners while creating an unforgettable celebration with you! 


2:15-3:00 p.m. - Michelle Catin, Say I Do Marketing

Marketing & Sales: Don't spend another dollar on marketing efforts until you evaluate and fix your sales process. How smart sales strategies can maximize your return on investment. Focuses on building a sales funnel, creating a fast and consistent lead follow-up process so that you never get ghosted by another lead again. 


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