Marketing Leverage Program
Visit Loudoun’s Tourism Marketing Leverage Program is a matching funds program that extends the reach of the industry, attracts visitors, and increases visitor spending through partnerships and leveraged funds. A competitive application process enables Visit Loudoun to provide funding for those projects and programs that will have the greatest return on investment in terms of visitor spending. Applications are accepted and are reviewed by a volunteer committee of marketing and business professionals who are not directly related to the applicants. The Visit Loudoun Board of Directors votes on the committee’s recommendations to determine funding.
Pre-Application meetings will be held on Thursday, February 3rd and Thursday, February 10 at 11 a.m. EST for potential applicants to ask any questions they may have related to the application process or timeline. Please attend the meeting that works best for your schedule.
Click Here to login to the pre-application meeting on Thursday, February 3rd at 11 a.m. EST (this is a direct link for a virtual GoToMeeting).
Click Here to login to the pre-application meeting on Thursday, February 10th at 11 a.m. EST (this is a direct link for a virtual GoToMeeting).
FY 2022 Application Due Date:
Monday, February 28, 2022 -- 4p.m. EST
After clicking on the current application link below follow the directions below:
- Save the application to your computer desktop or other file folder
- Use the saved file as the application to fill out
- Submit your application via the web portal and contact Greg Harp, 703-669-2008 to confirm receipt