Visit Loudoun works with the entire tourism industry in Loudoun to promote and grow tourism. Businesses and organizations join Visit Loudoun as dues-paying members to support Visit Loudoun’s programs, have a vote on Visit Loudoun’s Board governance, and/or be specifically promoted by Visit Loudoun to groups to receive group business. Loudoun businesses that want to attract individual visitors through Visit Loudoun programs may do so through Visit Loudoun’s free and fee-based services.
Who can become a Visit Loudoun Member?
Any business located in Loudoun County or its jurisdictions, or that serves Loudoun visitors, as well as businesses or organizations that wish to support Visit Loudoun.
Levels of Membership
Visit Loudoun has three levels of membership:
Group Host Partner: Businesses that serve group visitors including meetings and conferences, events, reunions, weddings and social events, tournaments, and tour groups. These businesses include:
• Hotels, Resorts, and Conference Centers
• Venues with Public and/or Private Event Space
• Retail Centers
• Transportation Companies
Group Service Partner: Businesses without private or public event space that wish to be promoted to groups such as meetings and conferences, events, reunions, weddings and social events, tournaments, and tour groups. These businesses include:
• B&Bs and Inns
• Event Service Vendors (event planners, photographers, caterers, etc.)
Business/Organization Partner: Businesses and organizations that wish to support Visit Loudoun programs.
Dues are billed and invoiced annually. Your first year’s dues are paid in full upon joining. Second year dues are pro-rated based on the date you joined the previous year. Dues are not refundable in part or in full.
Group Lead Partner: $300
Group Referral Partner: $150
Business/Organization Partner: $100
In addition to the annual dues investment, hotels, motels, resorts, and conference centers are assessed an additional fee of $3.50 per overnight room. (For example, a hotel with 100 rooms would pay $300 plus a room assessment of $250, for a total of $550.)
Visit Loudoun Partners receive a vote on the Visit Loudoun Board of Directors governance, the leadership that represents the tourism industry to policymakers and oversees the design of Visit Loudoun programs.
In addition, group venues, attractions, accommodations, and/or service providers that join Visit Loudoun’s Partnership Program as a Group Lead Partner or Group Referral Partner receive exclusive* promotion by Visit Loudoun’s marketing, sales, and services programs to the following groups:
• Meetings and Conferences
• Weddings and Private Parties
• Sports Tournaments
• Tour Groups
• Group Travel Media
Visit Loudoun Group Lead and Referral Partners receive the following exposure and promotion through Visit Loudoun’s Partnership Program:
A listing on VisitLoudoun.org in the meeting, wedding, sports, and/or tour & travel sections .
Promotion by the Visit Loudoun Sales Team in tradeshows and sales missions across the country.
Sales leads from the Visit Loudoun sales team, as a result of trade shows, sales calls, RFPs, and requests that come in by email, phone, or through our website.
The ability to participate with Visit Loudoun in tradeshow and advertising co-ops targeting groups. (Additional fee to participate.)
The ability to be included in group tour itineraries, familiarization tours, and site visits for group decision makers.
The ability to include a 4”x9” promotional rack card in the group section of the Visit Loudoun Visitor Center (space permitting) .
Promotion by Visit Loudoun’s media relations to group travel media.
The Visit Loudoun website has expanded meeting, wedding, sports, and tour & travel sections . These will highlight meeting, wedding/event, and sports facilities and service vendors and will include more group planning information such as team building, group attractions, spouse/guest activities, and group dining.
Further development of the tour & travel program and focus on the international market , plus a regular report on referrals made to this market.
Continued focused promotion to the weddings market and more staff time dedicated to servicing groups .
Updated niche printed publications designed to attract groups to Loudoun.
Continued semi-annual membership breakfasts to update you on member opportunities and our sales strategies, answer your questions, and gather your feedback.
Continued educational programs through Visit Loudoun University to keep you connected, learning, and collaborating with Visit Loudoun and with one another.
* If Visit Loudoun does not have a Partner that provides the products or services that a client requests or that we need to participate in a sales or marketing promotion, non-Partners will be selected to participate.
Visit Loudoun’s Services for All Tourism-Related Businesses
Loudoun businesses that want to attract individual visitors through Visit Loudoun programs may do so without joining the Visit Loudoun Partnership program.
Visit Loudoun offers the following services for all Loudoun tourism-related businesses at no charge :
- A listing for your business on the Official Visitor Website for Loudoun, VisitLoudoun.org
- Distribution of your brochure from our Visitor Center (space permitting)
- Visit Loudoun University educational programs (fee for CTA Training program)
- The use of our Visitor Center as a ticket outlet for your event
- The use of our logo, toll-free phone number (800-752-6118), website (VisitLoudoun.org), and text "Loudoun, Virginia Visitor Information" on your brochures and on your website to provide your customers with more information about what there is to see and do in Loudoun
- A supply of visitor publications produced by Visit Loudoun for distribution at your business
Visit Loudoun offers the following services for all Loudoun tourism-related businesses on a fee-basis:
- Listings and/or display ads in Visit Loudoun produced visitor publications
- Visit Loudoun cooperative advertising targeting leisure visitors
To take advantage of these services, contact: Jennifer Bodamer | firstname.lastname@example.org | 703.771-2617.