Marketing Leverage Program

Visit Loudoun’s Tourism Marketing Leverage Program is a matching funds program that extends the reach of the industry, attracts visitors, and increases visitor spending through partnerships and leveraged funds. A competitive application process enables Visit Loudoun to provide funding for those projects and programs that will have the greatest return on investment in terms of visitor spending. Applications are accepted and are reviewed by a volunteer committee of marketing and business professionals who are not directly related to the applicants. The Visit Loudoun Board of Directors votes on the committee’s recommendations to determine funding. 

There is one major change to the Marketing Leverage Fund program this year. Beginning with the FY 2018 funding awards, this will be a reimbursement program, meaning no awarded funds will be paid out until after the completion of your project. At the completion of your project, you will be required to complete a final report and submit all eligible invoices/receipts that were paid for the project. Once the report and paid invoices/receipts are submitted, a reimbursement check (up to the awarded amount) will be processed and sent to the applicant.

Current Application Deadline: CLOSED

After clicking on the current application link below follow the directions below:

  • click on the download arrow in the upper right hand corner--if you do not download and save before filling out the application, the document will not be saved and you will lose your information.
  • save the application to your computer desktop or other file folder
  • use the saved file as the application to fill out

Click Here for Current Application

Click here for Criteria / Eligibility / Submission Instructions

To review the FY 2019 Visit Loudoun Marketing Plan CLICK HERE

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