Visit Loudoun is currently looking to fill the position of Vice President of Marketing Communications.
Directs and oversees all marketing, PR, research, and industry relations activities and team members to ensure that these key elements guide program implementation to optimize opportunities for tourism growth in Loudoun County.
MAJOR JOB RESPONSIBILITIES:
Develop the overall strategy and implementation of Visit Loudoun – DC’s Wine Country® marketing and strategic planning programs, and communications to attract visitors in every market segment to Loudoun County and its jurisdictions in order to achieve the organization’s goals for economic impact and growth, to promote Loudoun County and the towns as a visitor destination to leisure, wedding, sports, and business travelers; travel and trade media; domestic and international tour and travel markets as well as meeting/convention planners from around the globe.
Keeper of the Visit Loudoun consumer and corporate brands including the development and implementation of unique selling position and all creative concepts and collateral.
Responsible for the development and implementation of the organization’s interactive media strategy such as Visit Loudoun’s websites, industry websites, social media marketing, and email marketing campaigns.
Responsible for the overall development, production and distribution of marketing and sales tools including the online marketing efforts, advertising and publicity programs, publications, exhibits, etc.
Oversee strategic direction of the organization’s research efforts and the incorporation of findings into marketing, sales, industry relations activities.
Oversee strategic direction and incorporation of industry relations efforts to increase partner engagement, brand awareness and diversify revenue opportunities.
Support the director of media relations in the implementation of their plan for travel, lifestyle, and travel trade.
Oversee strategic direction of Visit Loudoun’s outside vendors and agencies.
Collaborate with industry partners to develop cooperative programs that deliver and demonstrate value.
Working closely with the directors of sales, develop and execute annual plan and budget for marketing programs.
Participate and maintain membership in local, state, regional, and national organizations and attend their respective meetings.
Serve as liaison to the industry and support the President & CEO as needed.
Demonstrated leadership in a destination that has experienced growth in product, infrastructure and inventory to provide strategic insight and vision. A thorough knowledge of tourism trends and market research as they apply to Loudoun County and the towns. Can communicate ideas clearly, concisely and effectively, orally and in writing. The ability to lead, inspire and empower team members as well as encourage professional development and recognition. Be an effective and persuasive public speaker on tourism related topics. The ability to establish and maintain an effective working relationship with board members, Visit Loudoun Partners, employees, County and Town officials, members of the business community and the general public.
A minimum of 10-years of experience in leisure tourism, convention planning, convention and tourism promotion, marketing, communications, and public relations. Excellent interpersonal, writing and communications skills.
Interested persons should submit their cover letter and resume by COB Friday, January 18, 2019 to:
Greg Harp, Director of Finance & Administration