Summer of Love


From flower crowns and music festivals to fashion icon tributes and farm days, Loudoun County is going back in time for a summer-long campaign celebrating 50 Years of Love in Virginia.

In celebration of the 50th anniversary of the Virginia is for Lovers brand, Loudoun will be home to almost 20 events such as movie nights, farm experiences, concerts and festivals between June and August that are inspired by the people, events, music and iconic moments of 1969.

The campaign was created to commemorate the 50th anniversary of Virginia Tourism Corporation’s “Virginia is for Lovers” brand; one of the most iconic brands in advertising, recognized around the world.

The Summer of Love tour captures the cultural touchstones of 1969 while also highlighting the diversity of experiences in Loudoun and what people truly love about Loudoun.

In partnership with Lindsay Volkswagen of Dulles, a vintage VW tour bus will travel to all 19 stops county-wide, including concerts, food and wine events, a Lilly Pulitzer themed evening of polo, a camp out, farm festivals and more. Visitors can stop by the bus for special giveaways and photo opportunities with the classic vehicle. 

Several stops throughout the tour will also feature special 50 Years of Love wines, released by Tarara Winery, and limited-edition 50 Years of Love craft beer from B Chord Brewing.


Follow us on tour @visitloudoun and use the hashtags #LoCoSummerOfLove #50YearsOfLove #ShareWhatYouLove #LoveVA to show why you #LoveLoudoun!




Follow the bus to all of our groovy stops in Loudoun!


Thank You to our Groovy Summer of Love Sponsors!

Sponsor Logos

Virginia Tourism Corporation & Visit Loudoun Celebrate 50 Years of Love