Rita D. McClenny


Rita McClenney


Rita D. McClenny serves as president and CEO of the Virginia Tourism Corporation, a state agency charged with marketing the Commonwealth as a premier travel destination and film location. In this capacity, she oversees the agency’s $25.6 million annual budget and 117 employees. From 1991-2012, Ms. McClenny worked to recruit and expand film production in Virginia as Director of the Virginia Film Office, a division of the Virginia Tourism Corporation.

Virginia’s tourism industry generated $27 billion in visitor spending in 2019, a 3.4 percent increase over 2018. In 2019, tourism in the Commonwealth supported 237,000 jobs for Virginia communities-a 0.9 percent increase from 2018. The tourism industry also generated $1.8 billion in state and local revenue, an increase of 3.9 percent compared to 2018. Virginia ranks eight in the nation for domestic travel spending.