40th Anniversary Collaboration Wine Digital Toolkit

Promotion Plans for the Release of the 40th Anniversary Red

Visit Loudoun is providing QR codes for your tasting rooms. These will drive visitors back to the 40th Anniversary Collaboration Wine web page for more information about the wine and the destination. Visit Loudoun staff will deliver these as well as the newly updated Wine Trail Guides at the end of September.
Each winery will release their wine on or after October 1 to kick-off Virginia Wine Month.
The 40th Anniversary Collaboration Wine web page has information about the wine and links to the 12 participating wineries so visitors will know where to go to purchase.
Visit Loudoun is driving all paid advertising, earned media and organic social media back to the 40th Anniversary Collaboration Wine web page.

Contact Jen Christie at Visit Loudoun with any questions.

About the 40th and DC's Wine Country^®

This year marks the 40th Anniversary of the Loudoun wine industry. A significant milestone in the region's viticultural history, this highlights four decades of growth, innovation and excellence in winemaking. It signifies the resilience of Loudoun's wine industry and its establishment as a prominent player in the global wine market.

This anniversary is not just about wine; it's about celebrating the community behind it. It recognizes the hard work of local vineyard owners, winemakers and enthusiasts who have contributed to the region's success. And, as this special blend showcases, the collaboration that brings shared achievements and strengthens the bonds within the Loudoun wine community.

As Loudoun wine commemorates its 40th year, it's a moment to reflect on the journey thus far and to envision the future. Today, the county known as DC’s Wine Country^® is home to more than 50 wineries and vineyards and was described by Decanter Magazine in 2021 as “the most exciting corner of Virginia and among the most intriguing in US wine.”

Details about the Wine

12 Participating Wineries:
- 8 Chains North Winery
- 868 Estate Vineyards
- Bluemont Vineyards
- Bozzo Family Vineyards
- Breaux Vineyards
- Carriage House Wineworks
- Chrysalis Vineyards at the Ag District
- Fabbioli Cellars
- Hillsborough Winery, Brewery & Vineyards
- Two Twisted Posts Winery
- Williams Gap Vineyard
- Zephaniah Farm Vineyard
Red Blend: 50% 2022 & 50% 2023
- Cabernet Franc
- Cabernet Sauvignon
- Chambourcin
- Merlot
- Norton
- Petit Verdot
- Tannat
Packaging: The wine is in a premium Bordeaux style bottle with a full punt, a gold polylam capsule and a premium UF natural cork. The bottling services were done in-kind at Hillsborough Winery, Brewery & Vineyards and Visit Loudoun provided the branded cork and label artwork setup. The label, reminiscent of vintage travel posters, shows the rolling hills and vineyard views that visitors seek when planning a trip to DC's Wine Country^®. The red barn in the upper right of the picture is a nod to Willowcroft. The label is from the artwork designed by Visit Loudoun and Miles Partnership to commemorate the 40th Anniversary of Loudoun Wine.

How Visit Loudoun is Promoting the Collaboration Wine

Website:
- Collaboration Wine page
Social Media: organic and boosted posts
- Instagram
- Facebook
Media:
Visit Loudoun Visitor Center: promote QR code to Collaboration Wine page and showcase the wine during Leesburg's First Friday event in October.

How You Can Promote the Collaboration Wine

Website: We encourage you to add the wine to your website using any of the information and images provided in this digital toolkit. You can also link to the Collaboration Wine page on Visit Loudoun's website. For more details about the 40th Anniversary of Loudoun Wine, visit the links below to access additional information.
- 40th Anniversary of Loudoun Wine
- 40th Anniversary of Loudoun Wine Digital Toolkit
Themed Events and Activities: Host a themed event or activity that ties into the anniversary celebration and the release of the wine. Put the event on Visit Loudoun's calendar and, if the event is on Facebook, add Visit Loudoun as a co-host for additional promotion.

Social Media Caption Examples

🍇🎉 Celebrating 4 decades of exquisite taste and tradition! Join us as we raise a glass of Loudoun's 40th Anniversary Red and toast to the collaboration of this great industry and the countless memories made over the years. #DCsWineCountry #LoveLoudoun @VisitLoudoun
This October, celebrate Virginia Wine Month with a bottle of Loudoun's 40th Anniversary Red. Join the celebration as we mark a milestone in Loudoun's rich winemaking history. Let's toast to the journey together. 🍷✨ #DCsWineCountry #LoveLoudoun @VisitLoudoun
The 40th Anniversary Red blend is arriving this October, crafted with care to celebrate four decades of excellence. Stay tuned for the release of this limited edition bottle! 🥂🌟 #DCsWineCountry #LoveLoudoun @VisitLoudoun
Cheers to 40! 🍷 The 40th Anniversary Red Blend is launching this October, and it’s one for the books. Bold, rich and unforgettable. Mark your calendars and get ready to savor every sip! 🥂🌟 #DCsWineCountry #LoveLoudoun @VisitLoudoun