There has never been a better time to expand your horizons: discover a great new restaurant, wander off on some rural back road and find yourself in a secluded village or vineyard-covered river valley.


Hip towns, hidden treasures, epicurean delights, a warm welcome - and a cold craft beverage - are all around you in Loudoun, if you know where to look.

To highlight these experiences, Visit Loudoun is launching a new campaign, WanderLOVE that showcases six tailor-made adventures as well as the ultimate Loudoun road trip.

A new adventure will debut each Sunday, starting this week, on Visit Loudoun’s blog. The series is part of a statewide campaign initiated by Virginia Tourism Corporation to attract eager travelers as the Commonwealth reopens in the wake of COVID-19.

VTC launched the campaign to provide inspiration for road trips, outdoor recreation, hidden gems, small towns, and Virginia’s signature LOVEworks art installation program. Visit Loudoun is one of 90 Virginia tourism organizations partnering on this initiative.

Everyone has their own taste and style of course. Visit Loudoun’s series allows visitors to choose their own experience using six Loudoun towns as hubs – jumping-off points to unique nearby adventures.

Experiences in store include the boutiques and rich history of county seat Leesburg; the rural back roads and tiny museum piece villages around Lovettsville; the sublimely stylish fine dining and nightlife of eastern Loudoun and the superb craft beverage scene in and around Purcellville. There are also river adventures and hiking trails around Hillsboro and the understated charm of Middleburg horse country.

For those who want the full experience on a single Loudoun weekend visit, don’t miss our ultimate Road Less Traveled experience – a three-day drive itinerary that takes you from the chic restaurants and bars of the urban east, to the farms, outdoor adventures, and craft beverages of the west – with back roads and horse country in between.

Meanwhile, stay tuned for how you can win a gift package as part of the ultimate WanderLOVE road trip. 

Either way, your WanderLOVE is calling.


Hit the road and come experience the hidden heart of Loudoun.


WANDERLove Virginia Road Trips banner of person with their hands in the air while sitting in a convertible driving down a road