The Loudoun Convention & Visitors Association (Visit Loudoun) is the destination management organization for Loudoun County and its incorporated towns. As the primary programmatic arm for Loudoun’s travel and tourism promotion, it leads the Loudoun tourism industry to work together to generate visitor spending by developing and implementing comprehensive destination management programs. It is a self-governing private not-for-profit corporation with a Board of Directors elected by dues paying members.
Visit Loudoun was established in 1995 as the Loudoun Tourism Council to support the preservation, utilization, and enhancement of Loudoun's unique historic, cultural, and natural tourism assets to ensure community well being and sustainable economic returns including tax revenues, employment, business profitability, and return on investment. Today, Visit Loudoun has a signed Memo of Understanding with Loudoun County to perform core tourism services and works with the industry to implement a county-wide Tourism Destination Strategy.
Visit Loudoun’s vision for tourism in Loudoun is to be a “must visit” destination supported by the community that recognizes the economic and quality of life benefits that come from sharing our home with visitors. We seek to be the preferred East Coast wine country experience.
The mission of Visit Loudoun is to generate economic benefits for Loudoun County and its jurisdictions through marketing Loudoun as a visitor destination.
Visitors - As a marketing and sales organization, Visit Loudoun works to attract all types of visitors, increase the duration of their stay, maximize the economic impact from their spending, improve their overall experience, and impact their intent to return.
The Tourism Industry - As the industry leader, Visit Loudoun supports all tourism businesses from large hotels to small retail businesses and service providers with sales, marketing, and service opportunities. It keeps the industry abreast of industry trends, market research, and local and regional issues and opportunities.
The Community - As a community steward, Visit Loudoun works to generate tax revenues and enhance the quality of life for the entire community. It attracts visitors who spend their time and money here but do not require schools and other public services.
Policy Makers - As the industry advocate, Visit Loudoun offers policy makers tourism industry expertise and perspective, and communicates the industry’s needs in terms of tourism development and sustainability.
The Board of Directors of Visit Loudoun is responsible for the programmatic and fiscal integrity of the corporation. They elect, evaluate, and counsel the Chair, Vice Chair, Secretary, and Treasurer; provide planning and guidance for the work of the organization; approve its policies; assist in securing the financial resources required to sustain and increase tourism programs; and share responsibility for effective recruiting and retention programs. Visit Loudoun dues paying members elect board members during their annual meeting each year after a thorough nominating process has been completed. Board members are elected to three year terms so that approximately one-third of the board members join the board of directors at any given time.
Visit Loudoun Board Members are recruited through a deliberate process to develop strong leadership for policy guidance for Visit Loudoun. The board members represent large and small tourism related businesses from all sectors of the tourism industry as well as marketing and other professional fields. Tourism is a countywide program and the board members are also selected with consideration of the different geographies within Loudoun and its towns and diversity.
The board meets at 3:30pm on the 4th Wednesday of every month at varying locations throughout the county. All board meetings are open to the public; the schedule is posted monthly in the Visitors Center.
2013-2014 BOARD OF DIRECTORS
Chair: Jacqueline B. Gosses, Regional Manager, Homewood Suites/Hampton Inn & Suites Leesburg
Vice Chair & Treasurer: Herbert E. Glose, Corporate Operations Project Manager, B.F. Saul Company Hospitality Group
Secretary: Rosanna Smith, Owner, Bella Villa Antiques
Board Members (and Committee Chairs)
Victoria L. Bendure, Owner, Bendure Communications, Inc.
Felix B. Bighem, Sr. Client Advisor, BMW of Sterling
Lori L. Corcoran, Owner, Corcoran Vineyards & Brewing
Amy Cross-Monroe, General Manager, Comfort Suites Leesburg
Laura Fletcher, General Manager, Holiday Inn Leesburg
Margaret Gene Ford, Print Management Inc.
Shye G. Gilad, President & CEO, ProJet Aviation
Jordan Harris. General Manager, Tarara Winery
Jo Ann Hazard, Owner, Middleburg Country Inn
Tina R. Johnson, President & CEO, JP Events & Consulting
Emily Miller, General Manager, The Home Farm Store
Jason Miller, Co-Owner, The Wine Kitchen
Frank Milligan, Executive Director, Morven Park
Mike Peverill, President & CEO, Pev’s Paintball
Jim Ruedinger, General Manager, Embassy Suites Dulles North
Melanie A. Schmidt, Public Relations Director, The Medical Spa at Nova
LaMott K. Smith, Jr., Principal & Partner, Raspberry Golf Management
Michael Snapkoski, Director of Sales & Marketing, Lansdowne Resort
Cynthia C. Pearson, Economic Development Coordinator, Town of Middleburg
Marantha D. Edwards, Director of Economic Development, Town of Leesburg
Julie Grandfield, Assistant County Administrator, Loudoun County
Anthony J. Howard, President & CEO, Loudoun County Chamber of Commerce
Honorable Gary M. Clemens, Chair, Visit Loudoun Foundation, Clerk of Circuit Court, Loudoun County
Christopher U. Browne, Vice President & Airport Manager, Dulles International Airport
The Visit Loudoun Board of Directors is a working board and has standing and special committees made up of Visit Loudoun board members, Visit Loudoun partners, and other qualified individuals that do the board's work between board meetings. Committee activities include but are not limited to conducting research, investigating, and evaluating board issues. Each committee reports their findings and recommendations at board meetings for refinement and decision-making by the full board.
The current Visit Loudoun committees include:
Annual Meeting & Tourism Awards
Tourism Marketing Leverage Fund Review
Sports & Events Commission Advisory
Visit Loudoun also establishes work groups/ad hoc committees on an as needed basis.
The Executive Committee meets at the Visit Loudoun office on the 2nd Tuesday of every month at 8am. All committee meetings are open to the public; the schedule is posted at the beginning of the month in the Visitors Center.
For more information and to learn more about serving the tourism industry and Visit Loudoun on the board or a committee, contact Greg Harp at Harp@VisitLoudoun.org or 703.669.2008.
Visit Loudoun is mostly funded by Restricted Transient Occupancy Tax, a dedicated room tax collected by county accommodations that is required by state code to be reinvested in tourism promotion. It also receives funding from membership dues, participation fees for such things as cooperative programs, and by the towns of Middleburg and Leesburg. Visit Loudoun also receives cash and in-kind services from tourism businesses to host programs for the tourism industry and to host group travel decision makers and travel and lifestyle media. The public/private partnership for funding tourism promotion enables tourism to thrive in Loudoun County and its jurisdictions.