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Partnership in the LCVA
The LCVA was established in 1995 with a given charge to be an inclusive organization with members from all segments of the tourism industry. The LCVA Partnership program was launched in March of 1996 to recruit dues paying members that would cooperatively build a strong tourism industry in Loudoun County and its towns through active participation in the LCVA. LCVA members are referred to as "Partners" to demonstrate that the program is based upon continued relationships and programs that will foster cooperation amongst the tourism industry. LCVA dues paying members represent organizations, businesses, and individuals that make up the tourism industry directly and indirectly.
WHO IS ELIGIBLE FOR PARTNERSHIP IN THE LCVA?
Any business located in or doing business in Loudoun County or its jurisdictions that serves visitors through its products or services (tourism-related businesses); businesses that serve Loudoun County tourism-related businesses (affiliate businesses); and individuals who wish to participate in the LCVA through personal support (individual supporters).
PARTNERSHIP VALUE
Your business is affected by the strength of Loudoun's tourism industry. Some of the biggest spenders in Loudoun don't live here! Each year millions of visitors come to Loudoun and spend money. According to the Virginia Tourism Corporation, visitors added more than $777 million to Loudoun's economy in 2001.
The LCVA brings together the interests of individual businesses, government, civic, and trade groups to build and maintain successful visitor expenditures in Loudoun and its towns.
We promote Loudoun and its incorporated towns, and in doing so help promote your business. That's why businesses and organizations have joined together to become part of the Loudoun Convention & Visitors Association. Participation in LCVA programs is a cost effective means of leveraging your own marketing and sales dollars with other businesses to realize a cumulative benefit from visitors. Cooperative programming and destination promotion coordinated by the LCVA enables businesses like yours to have a face that visitors recognize and patronize.
BECOME AN LCVA PARTNER
Become an LCVA Partner and invest in a local industry worth more than $777 million that benefits the entire business community in Loudoun and the towns. As an LCVA Partner you can help a visitor make decisions and most importantly, spend their money in your business!
Partnership in the LCVA helps your business:
$ Attract new visitors/new customers
$ Plan future sales strategies
$ Gain visibility in the tourism industry locally, regionally, and nationally
The LCVA uses the term "Partner" instead of "member" because it is committed to working with its Partners to develop and implement a comprehensive destination management plan to attract visitors. The LCVA wants your active participation and voice in program development and implementation. You are a part of the Loudoun Convention & Visitors Association, not just an annual dues paying member. Become a Partner and continue to use the programs and resources that work for you 362 days a year! (The LCVA is open every day of the year except New Years, Thanksgiving, and Christmas days.)
PARTNERSHIP CATEGORIES
Tourism Related Business Partners - Those businesses that serve the visitor directly, either by providing a service or product, and join the LCVA Partnership Program. These businesses receive benefits with membership and may also participate in "Pay-to-Play" programs for additional exposure.
Affiliate Business Partners - Those businesses that serve tourism related businesses and join the LCVA Partnership Program. These businesses receive benefits with membership and may also participate in "Pay-to-Play" programs for additional exposure.
Individual Supporters - Individuals that wish to contribute to the LCVA through personal support.
PARNTERSHIP BENEFITS
Tourism-Related Business Partner Benefits:
- LCVA Governance: A vote on LCVA Board of Directors governance, the leadership that represents the tourism industry to policymakers and oversees the design of LCVA programs.
- Travel Trade: Sales leads and referrals for meetings and events and group services.
- Travel Trade: The ability to participate in sales missions, tradeshows, and familiarization tours that attract group meetings and travel trade professionals (fee to participate).
- Travel Trade: The ability to sponsor and participate in co-op advertising to the travel trade (fee to participate).
- LCVA Website: A Website Account which is a password-protected entry into the LCVA database that enables you to update all your business information/listings and contact (staff) information, as well as add events, thus maximizing your visibility to visitors on the LCVA website.
- LCVA Visitors Center: Guaranteed rack space in the LCVA Visitors Center, a state-certified visitors center that is open to the public 362 days a year from 9am-5pm.
- LCVA Visitors Center: Use of the Visitors Center as a ticket outlet 362 days a year (not exclusively a Partnership Benefit).
- Visibility: Partnership certificate and decal to display in your business.
Affiliate Business Partner Benefits:
- LCVA Governance: A vote on LCVA Board of Directors governance, the leadership that represents the tourism industry to policymakers and oversees the design of LCVA programs.
- Travel Trade: Leads and referrals for group services.
- LCVA Website: A Website Account which is a password-protected entry into the LCVA database that enables you to update all your business information/listings and contact (staff) information, thus maximizing your visibility to the tourism industry on the LCVA website.
- LCVA Visitors Center: Business information on file in the Visitors Center, a state-certified visitors center that is open to the public 362 days a year from 9am-5pm.
- Visibility: Partnership certificate and decal to display in your business.
Individual Supporter Benefit:
- LCVA Governance: A vote on LCVA Board of Directors governance, the leadership that represents the tourism industry to policymakers and oversees the design of LCVA programs.
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ACTIVE PARTICIPATION
We encourage all business Partners to actively participate in the LCVA!
1. Keep the LCVA informed! Notify your LCVA Liaison when you are offering something new or different, if you move, change or update your website, have a new phone number, have a new sales manager, etc. Keep this information updated in our database and on our website by using your Web Account.
2. Use the Tourism Industry Website, www.VisitLoudoun.org/lcva, to stay abreast on the industry.
3. Participate in LCVA educational and networking programs to interact with other tourism related businesses, learn about current trends, and stay in touch.
4. Add the LCVA to your media list.
5. Link your website to the LCVA website.
6. Provide us with quality images of your business that can be used in our publications and advertising to promote the county and your business.
7. Increase tourism recognition in our community by nominating yourself or others for LCVA Tourism Awards.
8. Refer other tourism related businesses to the LCVA.
9. Host an LCVA meeting or program to increase your visibility within Loudoun's tourism and business community so others may refer business to you.
Questions about Partnership? Contact Program Operations Manager Greg Harp at harp@VisitLoudoun.org or 703-771-2170 ext. 14.
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