Product Development

The LCVA supports tourism product development in three very different ways.  The first way is by producing publications and coordinating cooperative programs to market and promote Loudoun’s cultural heritage to niche markets, thereby increasing visitation and connecting visitors staying in overnight accommodations with leisure activities while they are here.  The second way the LCVA supports product development is by leading the industry in the implementation of the Tourism Destination Strategy and providing project management for the strategic growth initiatives.  And finally, the LCVA supports product development by working with business leaders and elected officials on tourism infrastructure issues and policies that nurture tourism development, working with economic development officials to attract key tourism businesses, and assisting businesses considering the development of a new tourism business.

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