Tourism Marketing Leverage Program

Visit Loudoun's Tourism Marketing Leverage Program is a matching funds program intended to extend the reach of Loudoun’s tourism industry, attract visitors, and increase visitor spending through partnerships and leveraged funds. A competitive application process enables Visit Loudoun to provide funding for those projects and programs that will have the greatest return on investment in terms of visitor spending.

Applications are accepted at least twice a year and are reviewed by a volunteer committee of marketing and business professionals who are not directly related to the applicants. The Visit Loudoun Board of Directors votes on the committee’s recommendations to determine funding.

Criteria
Each application is evaluated based upon the following criteria:

• Programs must directly impact the tourism and travel industry of Loudoun through promotion to out-of-county and out-of-state visitors.
• Programs and promotions should increase visitor spending through increased visitation and/or overnight stays.
• Higher priority will be given to those projects that partner with hotels and/or B&Bs and attract overnight visitors during periods of need. (Room availability is greatest on weekends, January through March, and July and August.)
• Proposed uses must be compatible with the programmatic elements of Visit Loudoun and the Tourism Destination Strategy.
• Applicants must have a tracking mechanism to measure effectiveness.
• Funding received through this program must be spent within one year from the date of notification of the funding award.
• Partnerships, coalitions, and joint efforts are encouraged.
   

Current Application Information/Deadline
Applications are being accepted for FY 2010. The current application deadline is Friday, February 12, 2010 at 5pm, with a pre-application meeting offered on Thursday, January 28th at 6pm at the Visit Loudoun office. Please download the application below for complete details and instructions.
 

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