Leisure
The LCVA targets leisure travelers in key markets that are geographically located within a five-hour driving distance. Ongoing market research in the leisure market performed by the LCVA, Tourism Industry Assocation of America (TIA), and the International Association of Convention & Visitors Bureaus (IACVB) is the basis for the LCVA’s leisure messages, materials, and delivery mediums. The county’s leisure market attractors are promoted using a number of integrated marketing communications such as:
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Visitor website (www.VisitLoudoun.org )
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Regular eNewsletter communications
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Direct mail
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Advertising in leisure publications
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Public relations
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Participation in leisure destination tradeshows
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Development of new products














