Leisure
The LCVA targets leisure travelers in key markets that are geographically located within a five-hour driving distance. Ongoing market research in the leisure market performed by the LCVA, Tourism Industry Assocation of America (TIA), and the International Association of Convention & Visitors Bureaus (IACVB) is the basis for the LCVA’s leisure messages, materials, and delivery mediums. The county’s leisure market attractors are promoted using a number of integrated marketing communications such as:
-
Visitor website (www.VisitLoudoun.org )
-
Regular eNewsletter communications
-
Direct mail
-
Advertising in leisure publications
-
Public relations
-
Participation in leisure destination tradeshows
-
Development of new products
