Key Market Segments
The LCVA uses the market segment approach in its sales and marketing efforts to generate visitor spending in Loudoun County and its jurisdictions. The LCVA has profiled visitors to Loudoun County into seven key market segments:
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Meetings & Conventions
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Tour & Travel
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SMERF
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Leisure
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Weddings
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Visiting Friends & Relatives
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Business Travelers
This section describes the LCVA’s goals for each of the segments, and the strategies that are followed in order to reach those goals.