Tourism Management Employee of the Year
Tourism Front-Line Employee of the Year
These categories recognize that our employees in management and front-line positions make a difference and contribute to our tourism destination success. Those employees who go beyond their typical job description to improve a visitor's experience should be nominated. The evaluation and criteria should include as many of the following as possible:
•   The daily opportunity the employee has to impact a visitor's experience.
•   The specific example or significance of ongoing service that led you to nominate the employee.
•   Letters from customers complimenting the employee.
•   How the level of service provided to visitors exceeds their job performance standards.
Download entry form for Tourism Management Employee of the Year.
Download entry form for Tourism Front-Line Employee of the Year.

Tourism Volunteer of the Year
This category recognizes the contribution that volunteers make in the tourism industry whether at a historic site, an event, as a member of one of the boards affiliated with a tourism related organization, or some other volunteer opportunity in the tourism industry. The evaluation and criteria should include as many of the following as possible:
•   The significance of the volunteer contribution to the success of the tourism program.
•   The type of contribution, i.e. leadership, in-kind services, time contribution, etc.
•   The duration of service; did the individual volunteer for 3 days, 3 months, or 3 years?
Download entry form for Tourism Volunteer of the Year.

Humanitarian Award
This category recognizes the contribution of an individual or an organization from the tourism industry for their service in aiding and assisting others. The humanitarian efforts may include volunteer hours, corporate support for volunteerism, relief efforts, or specific campaigns or programs that serve a local, regional, national, or global population in need of assistance. The need can range from hunger and health issues to literacy to natural disasters and the environment. Nominees should exhibit humanitarian qualities such as honesty, integrity, responsibility, compassion, and courage, and an exemplary commitment of time and energy serving others. The evaluation and criteria should include as many of the following as possible:
•   Impact of the service to others, i.e. economic, socioeconomic, physical, etc.
•   Amount of time and effort dedicated to the service of others.
•   Increased awareness for a cause or need through media coverage, letters, speeches, etc.
Download entry form for the Humanitarian Award.

Tourism Event of the Year: Attendance over 3,000
Tourism Event of the Year: Attendance up to 3,000
This category recognizes events that attracted visitors to Loudoun County and/or its incorporated towns to participate in and attend the event. The evaluation and criteria should include as many of the following as possible:
•   The lasting benefit the event had on the community such as a positive economic impact, an improvement to the community, or an improvement in quality of life for Loudoun's residents.
•   The level of community support through volunteers, corporate sponsorships, and civic group participation.
•   The positive value of the event to the customer in terms of the event as a whole, entertainment, length of time to experience the event, desire to attend multiple days (if applicable), and cost per ticket.
•   The number of overnight rooms generated in local hotels, bed and breakfasts, and inns as a result of the event.
•   The promotion of the event to out-of-county visitors in terms of creativity, effectiveness, and results.
Download entry form for the Event of the Year: Attendance over 3,000.
Download entry form for the Event of the Year: Attendance up to 3,000.

Tourism Marketing Promotion/Campaign of the Year
Entries in this category may include marketing, promotion, and/or public relations promotions and campaigns. This category recognizes creativity, innovation, clearly stated objectives and how those are measured, and the demonstrated results from the program. The evaluation and criteria should include as many of the following as possible:
•   The stated objectives and anticipated results.
•   The creative design, innovation of the program, and message.
•   The implementation process.
•   The results from the program; did it reach the targeted audience?
Download entry form for the Tourism Marketing Promotion/Campaign of the Year.

Judy Patterson Tourism Award
This is Visit Loudoun's highest award honor. Judy Patterson was a founding board member of Visit Loudoun and a creative, innovative, tourism professional with a passion for Loudoun County, its towns, historic sites, and tourism opportunities. The Visit Loudoun Board of Directors established this award to honor individuals and organizations that exhibit a passion for tourism and contribute to the tourism industry a legacy by which they will be remembered. The evaluation and criteria should include as many of the following as possible:
•   The level of contribution to the tourism industry such as a significant economic impact, multiple years of contributions, the outcome of the contribution and its opportunity for benefits to the tourism industry, etc.
•   The legacy of the contribution. What will people say about this individual, organization, or program in 20 years as they recall the impact of this nominee to the tourism industry?
•   The passion, enthusiasm, drive, momentum, team-building ability, etc. of the individual or organization as it relates to tourism industry accomplishments.
•   What makes this nominee's contribution significant and outstanding to the tourism industry when compared to other tourism industry individuals or organizations?
Download entry form for the Judy Patterson Tourism Award.