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Loudoun Tourism Industry > Visit Loudoun University

Visit Loudoun University

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Visit Loudoun University is Visit Loudoun's education initiative that includes a variety of seminars and information programs designed to keep you connected, learning, and collaborating with Visit Loudoun and with one another, and to help you grow your tourism business.

These programs are open to all tourism and hospitality professionals – including front-line personnel, sales, marketing, management, and owners – of attractions, accommodations, meeting and event facilities and vendors, recreation facilities, retail shops, restaurants, and visitor services.

Visit Loudoun University programs include the Friday Tourism Forums, Resource Hours, FAM Tours, and the Certified Tourism Ambassador (CTA) Training Program. Unless advertised, and except for the CTA Training Program, all Visit Loudoun University events are free to attend.

The Friday Tourism Forum is held on the 3rd Friday of the month, 7 times a year, typically from 8-10am or 3-5pm at locations throughout the county. It is a free program unless otherwise noted and is designed to encourage the entire industry to:

  • Network with one another
  • Receive important updates on Visit Loudoun sales, marketing, and public relations programs
  • Hear presentations by speakers on topics that are relevant to tourism businesses and the Loudoun tourism industry

Upcoming Friday Tourism Forums are posted on the left sidebar under "Upcoming Events" and announced through our industry newsletters, emailed monthly at the beginning of the month, and event notices, emailed twice prior to the event. Subscribe to our industry email notifications here.

Want to host the Forum or sponsor the refreshments?
Showcase your business to other tourism industry colleagues, be included in the pre-promotion of the program, and have an opportunity to provide a two-minute overview of your business to the program participants. Hosts may also give a tour of their property or business after the program.

Have an idea or request for a topic or speaker?
If you are dying to learn about a topic that would be of interest to the industry, or have heard a speaker (or ARE a speaker) that you think would offer something valuable to our audience, let us know!

PAST FORUM PROGRAMS

Inaugural Friday Tourism Forum: October 15, 2010
Watch video clips from our presentation here:
Part 1: Welcome, introduction of the program and staff, and a welcome from the Hampton Inn & Suites Leesburg
Part 2: An overview of the four parts of Visit Loudoun University: Friday Tourism Forums, Familiarization Tours, Resource Hours, and the Certified Tourism Ambassador Program
Part 3: An overview of Visit Loudoun's two online summer marketing campaigns as well as an overview of upcoming electronic marketing campaigns
Part 4: Visit Loudoun sales initiatives
Part 5: An overview of the 2011 Virginia Wine Country Half Marathon to be held in Loudoun: DC's Wine Country

Electronic Marketing and PR with the Virginia Tourism Corporation: January 21, 2011
Presentation
Part 1: http://www.youtube.com/watch?v=EsEJn8vfeaw
Part 2: http://www.youtube.com/watch?v=PMd8b7HAAtE
Part 3: http://www.youtube.com/watch?v=IdUzjGHalJg
Part 4: http://www.youtube.com/watch?v=NqxI72OibhY
Part 5: http://www.youtube.com/watch?v=uMByEDkeQWQ
Part 6: http://www.youtube.com/watch?v=g_Ek2dkvxew
Part 7: http://www.youtube.com/watch?v=Ig2qvf4Z8Bk

The Journey Through Hallowed Ground Partnership & Certified Tourism Ambassador Program: February 18, 2011
Part 1: http://www.youtube.com/LoudounCVA#p/u/9/zIL51FkQiq4
Part 2: Oops! Sorry - we deleted this one!
Part 3: http://www.youtube.com/LoudounCVA#p/u/8/cLIFA2vbZII
Part 4: http://www.youtube.com/LoudounCVA#p/u/7/FA6QGyAR0tI
Part 5: http://www.youtube.com/LoudounCVA#p/u/6/v1yO0ejwICU

Location-Based Social Media, Group Coupons, and QR Codes: April 15, 2011
Presentation

Visitor Trends: July 15, 2011
Presentation
(Berkeley Young requested this presentation be posted with a "will destruct in 30 days" warning because of the ever-changing world events that affect the travel industry!)

LivingSocial and the Power of Social Commerce: October 21, 2011
Presentation (This is the original PowerPoint presentation with Adam Palmer's notes. They tell the compelling stories behind his slides.)
Presentation in PDF (For those of you without PowerPoint, but this version does not show his notes.)

Google Loudoun: Using Google to Enhance Your Marketing: November 18, 2011
Video  (to be posted by Friday, December 16th, please check back!)

Visit Loudoun is Going International: February 17, 2012
Visit Loudoun Presentation
US Travel Presentation
Capital Region USA Presentation
Bonotel Presenation