Marketing

Visit Loudoun develops and implements a comprehensive marketing plan that promotes Loudoun and its jurisdictions as a preferred visitor destination to generate visitor spending. The plan targets group decision makers, individual leisure travelers, residents, and the media. It is implemented through the use of our website and other online media such as blogs and social media, printed publications, advertising, public relations, market promotions, direct marketing, and the use of video and photography.

Visit Loudoun promotes Loudoun County as a leisure getaway destination through a coordinated, research-based marketing campaign. Visit Loudoun targets leisure travelers in key markets that are geographically located within a five-hour driving distance. Ongoing market research in the leisure market is the basis for Visit Loudoun’s leisure messages, materials, and delivery mediums.