Group Sales and Services

Visit Loudoun uses a market segment approach to sell Loudoun as a meeting and group destination to generate visitor spending. It actively targets sports tournaments, religious conferences, weddings, and events to increase weekend bookings and needs period bookings (winter and summer). It services all groups including meetings, conferences, retreats, reunions, weddings, sports tournaments, tour groups, etc.

Visit Loudoun offers group planners unbiased and comprehensive information about Loudoun’s facilities and can recommend service providers, assist in securing hotel accommodations, recommend group activities, connect guests to activities such as shopping and dining when they are here, and act as a liaison between the meeting/event and the community. Visit Loudoun’s goal is to make the group's experience in Loudoun the best it can be.

One of Visit Loudoun’s most valuable services is site selection assistance. Our sales managers have an intimate knowledge of local meeting and event facilities. Instead of making individual calls, streamline the process by calling Visit Loudoun. Visit Loudoun knows about the area’s largest convention hotel to the quaintest countryside inns and B&Bs that have meeting and event space to the area’s sports facilities and assets. Visit Loudoun will match the meeting or event with the properties and activities that meet its needs.

The Visit Loudoun sales team attends industry trade shows, professional meetings, and networking events to develop contacts and prospects for attracting groups, coordinates site visits and FAM trips of Loudoun’s facilities and attractions, coordinates sales missions to targeted regions to call on meeting and event planners, and keeps close relationships with the tourism industry and community.